Vaibhav
is one of the first ‘freelancers’ to operate
as a marketing agent for Middle Eastern and International
Influencers from various industries.
Influencer Marketing and Management.
Social Media Influencers and Micro-influencers are having an increasingly bigger impact on the success of a company’s advertising campaigns and ROI. Influencers today are the modern-day celebrities with a loyal following of fans interested in their stories, ideas, and daily routines. In fact, some influencers have a higher following on social media than some of the most famous celebrities in the world.
Some Social Media Influencers usually have one main social media platform or a few that they focus on, whilst others might prefer to cross-market themselves on several platforms based on their content and their type of target audience.
Influencer marketing has been embraced as one of the most
effective channels for driving a higher ROI. 80% of
marketers find it effective and 71% of them say that it
helps them drive high-quality traffic and customers.
Are these reasons enough to convince you to invest in
influencer marketing? They should be.
While marketers started leveraging the power of influence
with celebrities, micro-influencer collaborations are
rising in popularity.
One of the most significant differences is the fact that
many micro-influencers have much higher engagement rates
than macro-influencers (this is why I always tell my clients
NOT to look at the followers count).
A study by
SocialPubli showed that micro-influencers generate 7x more
engagement than the average generated by macro-influencers.
They are not just the fastest-growing but also the most
engaging category of influencers in the industry.
Sure,
they have fewer followers than macro-influencers. But their
followers are people who have a genuine interest in their
content. Their followers are, therefore, more likely to
engage with the content they post, even when it’s sponsored.